Grow Retail Business with Social eCommerce Marketplace Solution


What is a Social E-commerce?

The social commerce is defined as the ability to make a product purchase from a third-party company within the native social media experience.
For example, you can browse and compare products on Facebook and then make the purchase on Facebook itself vs. going to the company’s site to make the purchase. Or you can learn about a product in a tweet and make the purchase on Twitter itself.
Right now, there are three social media sites that are owning the social commerce space: Facebook, Twitter and Pinterest.

Current Trend

Video Ads

Almost every social media platform has embraced the idea of creating video content for marketing a product. This way, the companies have the option to properly show the working of the product, to educate the market and to make their product look more attractive to the potential consumer.

Impulsive Buys

Social Media marketing involves manipulating the audience into making a buy instantly! For this, the people are generally presented with the consequences of delaying their decision. For instance you might have seen posts like, Limited Period Offers or Discounts up until a certain date, etc. This turns out to be an effective way to weed out over thinking of consumers and delaying decision to buy.

Product Reviews

People are generally very sceptic to internet frauds and scams, and generally do not trust the products sold online. In such a case, if they find that people have already purchased that product from that site and have had good experiences, they are more comfortable with the purchase. So the companies nowadays generally urge their paying customers to review their products or services so that the purchases from new and potential ones can be increased.


The idea of social commerce is still relatively new and evolving very fast indeed.. Companies are constantly trying to sound friendlier to the costumers in order to develop a bond with them. Social Commerce is all about making the costumers feel like the company holds a personal connection with them.

This will increase brand name, and most importantly brand loyalty. With the development of social commerce, the interaction of companies with their customers will increase drastically. With the companies interacting with public like other living and breathing human beings, the golden age will shift from traditional e- commerce to social commerce.

So if you already have an E-commerce site that you want to add or convert it to Social E-commerce then contact us for fast friendly quote. Email: info@gmswebdesign.co.uk

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