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HOW TO START A SOCIAL ECOMMERCE WEBSITE

The must-knows if you want to create a Social Ecommerce website

E-commerce marketers who dedicate boundless effort to their businesses aren’t new to being told that “technology” is the best way to make their business work. And as with all good harvests, the yield from the newest of technologies depends on how well you pair them up with your business.

Things are not much different for social e-commerce websites. In the recent past, these websites have captured both the stage and the spotlight. With the passage of time, and with technology spilling over into every available space on the web, social e-commerce websites have become the norm and the way forward.

Things required to start a marketplace:

  • Hosting
  • WordPress Theme
  • WordPress Plugins
  • Mobile Web App
  • Real-Time Backup

Hosting:

For eCommerce websites, it all depends on the number of plugins you run on that
website. In this article, you will see that I use a lot of plugins and services to complete my eCommerce website.

I have found this setup to work well for me and this is just a guideline to give you an idea of what
to expect.

Server:

  • 3 vCPU
  • 6 GB RAM
  • 150 GB Bandwidth
  • 150 GB Space
  • Self Managed with ISPConfig 3

Themes are very important when building any website. Most of the users go for the theme
that is pretty and have a nice look to it. But when installing it and setting it up you will find
most of them to be heavy and quite confusing. I like to do it clean and almost from scratch. I find that I
have more control over the theme this way. You need to know your CSS well and its worth
it!

Themes I like to use:

  • Bones – HTML5
    • Free
    • SASS
  • Dokan Theme
    • Free with Dokan plugin
    • This is the best for social ecommerce shops. Trust us on this one!

Plugins

Should be chosen wisely. It is always good to go premium because of the updates
you receive when there are security faults or just general problems with the plugin. Quick
and fast responses are always nice to have! we will start with what to install first and then take
it from there.

Sometimes the order in which these are installed does not matter.

  1. WooCommerce (shop)
    • This is the shop! Without this, do not even start building the shop. Everything
      you need is in this plugin!
  2. Dokan 
    • After spending a lot of money on other social ecommerce plugins, we found Dokan by
      far the best there is on the internet today! The design is simple and works
      great and easy. It is too easy for the “Seller” to set up a shop and no admin or
      backend control is necessary to set up a shop. All is done from the frontend of the
      website.
  3. The following plugins also from Dokan:
    • Seller vacation
    • Auctions (Needs WooCommerce Simple Auction plugin to work)
    • Seller subscriptions
    • Product Enquiry
    • PayPal Adaptive Payments 
  4. CloudFlare
    • we use CloudFlare CDN on all my websites
    • For fast content loading and security for your website. And it is a great ease
      of mind to have this!
  5. Gravity Forms
    • This is a “nice to have” plugin. we found that this is the best on the market!
  6. Search & Filter Pro
    • Works awesome when you have a lot of products and categories.
    • Searching and filtering of posts, products and custom posts. Allow your users
      to search and filter by categories, tags, taxonomies, custom fields, post meta,
      post dates, post types and authors.
  7. WordPress SEO
    • Yoast is one of the best plugins to get your website SEO ready!
  8. Following plugins from YITH:
    • YITH WooCommerce Compare
    • YITH WooCommerce Mailchimp
    • YITH WooCommerce Wishlist
  9. Ultimate Social Deux
    • You can use any sharing plugin, but it is crucial to have one! JetPack also
      offers a free plugin.
  10. Wp-Insert
    • If you want to advertise or use Adsense then this is awesome!
  11. Support System
    • FAQ’s and tickets make you stand out from the rest. You can use bbPress forums to make a support forum for your customers or any other 3rd party ticketing system like ZenDesk.
    • Remember: Nothing can
      beat good support.
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